Sunday, November 22, 2009

Pricing Simulation: December

Total revenue up another $2M for the second straight month. My market Share has stood still at %42 for the second straight month. My market share is rising in Miami, but lowering in Orlando. I'm utilizing 100% of my fleet in Orlando on both weekends and weekdays while I'm only using 70% of my weekend fleet in Miami, however, that's up 10% from November. I was hoping that would have happened considering I substantially lowered weekend prices in Miami, but subsequently my revenue only raised $200K for the month. Because the demand for weekday cars in Miami is still so high, I'm going to raise prices again in Miami on the weekdays, and substantially lower my weekend prices to use more of my fleet. Hopefully the raised weekday will make up for the money I will lose lowering the weekend prices.

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